Thursday, September 07, 2006

I want my MTV! (Green-powered, please)

Energy Action Coalition, a group dedicated to building student support for the "clean energy movement," announced this week that it has signed a deal with MTV to encourage college students to get their schools to buy green power. Rapper Jay-Z launched the "Break the Addiction Challenge" on September 6 during MTV's "Total Requests Live" show. Students who can persuade their colleges to buy green energy will win prizes including student-lounge makeovers and music.

Energy Action is part of the Earth Island Institute. Organizations including Chesapeake Climate Action Network, Energy Justice Network, Greenpeace, Indigenous Environmental Network, National Wildlife Federation, League of Conservation Voters, Rainforest Action Network, Sierra Club, Southern Alliance for Clean Energy, and others are also coalition members. The group receives support from Center for Resource Solutions, Nuclear Reality Campaign, Student Public Interest Research Groups, Utah Clean Energy, and SustainUS.


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